Traditionally, print brokers have been able to provide value to clients in the form of price shopping and networking, finding printers able to fulfill a client’s order for an agreeable price. As online printing continues to grow, this value diminishes slightly, as clients can often find good prices on quality printing services by spending some time searching online.
One of the benefits of the Printing in a Box program is that you can develop a solid web presence, allowing yours to be the site that a new client finds when they search online for affordable and convenient printing services. In addition to reselling affordable print to existing clients, you can also be a new client’s first choice for printing, even though your actual printing is done by Printing in a Box!
This in itself is a step beyond traditional print brokering, but there are other ways to drive business with your Printing in a Box site. One idea is to keep in touch with clients, not only to see if they have any printing that needs to be done, but also to suggest products related to their business that might be of interest.
For example, say a client has opened a new business and has ordered banners to help promote their storefront. After a few weeks have passed, it may be wise to contact them to check in and see if they could use some direct mail postcards, flyers, letterhead, or other promotional and office supplies. Check out our product list for an idea of the different types of products you could recommend to existing clients.
By keeping in touch with your clients and offering them a one-stop solution for all their printing needs via your Printing in a Box web site, you’ll be more than their print broker—you’ll be their printing service provider!
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